In the midst of the pandemic, planning began for a water portfolio program for Sam's Club.
The challenge was to focus on brand drinking occasions, with an emphasis on large packs, without lifestyle photography because we weren’t sure if gatherings of large groups would/should be happening yet.
Our creative solve was that each brand would get an upscale personalized 3D render scene that speaks to the brand’s occasion ( with a little room for interpretation) without showing people.